Project Management and Business Consulting - PMBOK method

Product Development

Product Development

As a business leader you know that from time to time customers expect some innovation in your product line. Just like a business can’t be developed in a day or so, same goes with new product development. The whole process goes through a number of phases from brainstorming to development, prototyping and testing to product launch. Let ACP review your ideas and provide solutions. Our experienced team is here to assist in all facets of the product life cycle.

ACP was contracted to introduce new products in the consumer electronics market for a national distribution company. We designed and launched two branded product lines (Riptunes and Zoo Tunes) on a National level. ACP began by incorporating the "Life Style" theme for the Riptunes brand and "Pre-Teen" images for Zoo Tunes with a marketing and PR plan to follow. We put in place a national Sales Representative network, created and implemented product pricing structures. sales presentation, protocol and programs which were used to gain distribution in National and regional accounts

ACP was contracted to design a greeting card line inclusive of website custom card creation for the Hispanic consumer base. We designed each card, contracting the top independent artists and copywriters and created a greeting card line covering 17 sentiment categories. The website, that ACP also created, let the consumer select card design, customize a message and have a quality physical card printed at our contract printer and sent via mail to the recipient.

ACP's team introduced a variety of product designs for national wholesale clients. A number of these products attained national distribution and were ranked in the top tier market share in their respective category according to IRI data review. Let ACP help you design your products for success.

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