Use your mission statement



A mission statement communicates the organization’s reason for being, and how it aims to serve its key stakeholders. Within the mission statement there can be Values that the organization and its employees are emotionally invested in. Many times, a company’s employees are not aware of the company’s mission. Even sadder, some don’t even know what role their company plays within the industry they compete in. I have consulted with many companies on a number of different types of projects. During the planning phases, fact finding, you would be surprised how few people realize how integral their role is to the company’s success.  

Try randomly asking some employees to describe the industry your company is in/ what positive role does your company provide for that industry / how do they think they individually contribute to the company’s mission/ What are the most important attributes (values) they hold that have a positive effect on the company’s performance. You will be surprised by the answers. This exercise is the beginning phase of utilizing two core values: Open Communication and Teamwork.

It is important that employees understand the mission so they can participate, and identify their role, in the Strategic actions the company deploys to accomplish its vision.  

Most employees want to be successful at their respective jobs! Make sure they understand the importance for their role within the organization, so everyone plays a part in accomplishing its mission.